In the world of SEO, backlinking is one of the most influential strategies to help your website gain visibility, rank higher in search results, and drive traffic. But what exactly is a backlink? In simple terms, a backlink is a link on another website that directs readers to your site. Also called “inbound” or “incoming” links, backlinks act as a vote of confidence in your content, signaling to search engines that your website is trustworthy and valuable.