modern marketing

Consumer Behavior in Modern Era: Understanding the New Marketplace Reality These three forces—technology, globalization, and social responsibility—have dramatically changed the marketplace, bringing consumers and companies new capabilities. The marketplace is also being transformed by changes in channel structure and heightened competition. In today's fast-paced, digitally-driven world, consumer behavior is evolving at an unprecedented rate. What worked for businesses a few years ago might not resonate with the modern consumer.…